SEO & Marketing
Developer ToolsSchema Markup Generator
Generate JSON-LD schema markup for rich snippets in Google Search. Supports Article, Product, Recipe, Event, FAQ, Local Business, and more. Free, instant, browser-based.
Article Fields
Generated JSON-LD
Fill in the fields on the left to generate schema markup.
Related Tools
About Schema Markup Generator
How It Works
- Select a schema type (Article, Product, Recipe, Event, etc.).
- Fill in the relevant fields — required fields are marked.
- JSON-LD markup is generated automatically as you type.
- Copy the output and paste it into your HTML page's <head> or <body>.
- Validate with Google's Rich Results Test to confirm eligibility.
Common Use Cases
- Add structured data to blog posts for article rich snippets.
- Mark up products for Google Shopping and product rich results.
- Add FAQ markup to support FAQ rich snippets in search results.
- Highlight local businesses in Google Maps and Knowledge Panels.
- Add breadcrumbs to improve site navigation in search results.
Frequently Asked Questions
What is schema markup and why is it important for SEO?
Schema markup (structured data) is code added to your HTML that helps search engines understand your page content. It can enable rich snippets in Google Search — such as star ratings, recipes, and FAQ dropdowns — which improve click-through rates.
What is JSON-LD and why should I use it?
JSON-LD is Google's recommended format for structured data. It lives in a <script> tag separate from your HTML, making it easy to add and maintain without changing your page structure.
Which schema types does this tool support?
This tool supports Article, Product, Recipe, Event, Organization, Person, FAQ Page, Local Business, Breadcrumb List, and Video Object — the most impactful types for Google rich results.
Where do I place the generated JSON-LD on my page?
Place the <script type='application/ld+json'> tag inside the <head> or <body> of your HTML page. Google supports both locations, but <head> is recommended for consistency.
How do I validate my schema markup after generating it?
Use Google's Rich Results Test or the Schema Markup Validator (validator.schema.org) to verify your structured data and check eligibility for rich results.
Does this tool send my data to a server?
No. All schema generation happens entirely in your browser. Your data never leaves your device and is never sent to any server.
Can I add multiple schema types on the same page?
Yes. Include multiple <script type='application/ld+json'> blocks on the same page, each with a different schema type. For example, a product page can have both Product and BreadcrumbList schemas.
What is a FAQ Page schema and how does it create rich results?
FAQPage schema marks up question-and-answer pairs. Google may display these as collapsible dropdowns in search results, increasing your result's visual size and click-through rate.
Will adding schema markup guarantee rich snippets in Google Search?
No. Valid schema markup makes your page eligible for rich results, but Google decides whether to display them. However, correct structured data is a prerequisite for rich results.
Can I use this schema markup with any website platform?
Yes. The generated JSON-LD works with WordPress, Shopify, Wix, custom HTML, Next.js, or any other platform. Simply paste the <script> tag into your page's HTML source.