SEO & Marketing
Web Utilities
Developer ToolsUTM Link Builder
Build UTM-tagged URLs for Google Analytics campaign tracking. Add utm_source, utm_medium, utm_campaign and more to any link instantly.
Quick Presets
Campaign Parameters
Source, Medium, and Name are required fields.
Generated URL
Related Tools
About UTM Link Builder
How It Works
- Enter the destination URL for your campaign landing page
- Fill in required UTM parameters: Source, Medium, and Campaign Name
- Optionally add Term (for paid search) and Content (for A/B testing)
- The UTM-tagged URL is generated automatically as you type
- Copy the final URL and use it in your campaign ads, emails, or social posts
Common Use Cases
- Track Google Ads campaigns by adding utm_source=google&utm_medium=cpc
- Measure email newsletter performance with utm_source=newsletter
- Compare different ad creatives with utm_content parameter
- Monitor social media traffic from multiple platforms
- Identify which campaigns drive the most conversions in Google Analytics
Frequently Asked Questions
What is a UTM link builder?
A UTM link builder is a tool that appends UTM (Urchin Tracking Module) parameters to URLs so analytics platforms like Google Analytics can identify the source, medium, and campaign name for incoming traffic. It helps marketers measure which campaigns drive the most visits and conversions.
What do UTM parameters mean?
UTM parameters are five optional URL tags: utm_source (where traffic comes from, e.g. 'google'), utm_medium (the marketing channel, e.g. 'cpc'), utm_campaign (the campaign name), utm_term (paid keyword, optional), and utm_content (differentiates ads, optional).
Which UTM parameters are required?
utm_source, utm_medium, and utm_campaign are strongly recommended and considered required for meaningful tracking. utm_term is used for paid search keywords. utm_content is optional and useful for A/B testing different creatives.
Does UTM tracking affect SEO?
UTM parameters do not directly harm SEO. However, you should avoid sharing UTM-tagged URLs publicly as canonical links or in sitemaps, as duplicate content may arise if both the clean URL and the UTM URL are indexed.
Can I use spaces in UTM parameters?
UTM values should not contain raw spaces. Use underscores, hyphens, or plus signs instead (e.g. 'spring_sale'). This tool automatically URL-encodes the values so they are always valid.
Are UTM parameter names case-sensitive?
Yes. Google Analytics treats 'Google', 'google', and 'GOOGLE' as three different sources. It is best practice to always use lowercase for all UTM values to keep your reports clean and consistent.
How do I use the generated UTM URL?
Copy the generated URL and paste it as the destination link in your ad, email campaign, social media post, or any other marketing channel. Analytics platforms will record the UTM parameters and attribute the visit to the correct campaign.
What are the Quick Presets?
Quick Presets are one-click templates that fill in common utm_source and utm_medium combinations. For example, the 'Google CPC' preset sets source to 'google' and medium to 'cpc'. They save time when setting up frequently used campaign types.
Is the data I enter stored or tracked?
No. This tool runs entirely in your browser. No campaign data, URLs, or parameters you enter are sent to any server or stored anywhere. All processing happens locally on your device.
Can I use this tool for platforms other than Google Analytics?
Yes. UTM parameters are a universal standard supported by many analytics platforms including Adobe Analytics, Matomo, Plausible, Mixpanel, and more.
What is utm_content used for?
utm_content differentiates between multiple links or creatives within the same campaign. For example, you can use utm_content=banner_top and utm_content=banner_bottom to see which banner generates more clicks.
What is utm_term used for?
utm_term is primarily used for paid search campaigns to capture the keyword that triggered the ad. For example, if a user searched for 'buy running shoes', you would set utm_term=running+shoes to track that keyword.